GOOGLE ANALYTICS OFFERS US:
Demographic information about website visitors (age, gender, location, etc.)
The ways in which visitors reached the website (e.g. through social networks, through Google ads, Google search, newsletter, etc.)
Information about the activities of visitors on the website (time spent on certain content, the most interesting content for visitors, etc.)
Information about conversions (simplified conversion is the conversion of website visitors into customers or clients). Traffic analysis on websites is an essential part of digital marketing, and the information we collect with the Google Analytics tool can be used in subsequent web optimization. If you haven't already started with Google Analytics, it's time to find out how to use this free tool, and how to get the most out of all the information that the tool provides.